What services and packages do you offer?

I focus on providing adaptable solutions for each business’s unique needs. With that said, I offer specific packages to help companies identify where they should begin with Secret Advantage. My practice areas focus on Product Marketing, giving companies the tools to better position themselves, translate company messaging to sales momentum, infuse their product differentiators into marketing plans, and build effective product marketing teams.

You can find a summary of our service offerings and practice areas here:

Position

Crystalize your corporate messaging and key product differentiators. Make a strong product story the root of your sales and marketing efforts.

Example Deliverables:

• Brand Logo & Value Proposition Development

• Corporate Messaging House: Mission, Vision, About Us

• Persona & Value Proposition Development: By Product & Segment

Launch

Implement a go-to-market (GTM) process that unifies your product, marketing, and sales teams to build transformational offerings and launch them effectively.

Example Deliverables:

• GTM Launch Framework & Checklist: Tailored Launch Plans for S, M, L Products

• Launch Readiness Kits: Sales Material, Internal Documentation, Marketing Launch Collaboration

• Inbound (Competitive Intelligence, Market Sizing and Analysis) Product Marketing Framework

Commercialize

Arm your commercial teams to tell a clear and consistent sales message, sell to new customer segments, or learn expanding product portfolios.

Example Deliverables:

• Sales Enablement & Training Plans

• Key Enablement Materials: Pitch Decks, Sales Playbooks

• Competitive Positioning & Objection Handling

• Pricing & Packaging Frameworks

Mentor

Develop your talent to build stronger GTM functions, elevate your product marketing and marketing efforts, and best address your business objectives.

Example Deliverables:

• Product Marketing Team & Marketing Leadership Mentorship

• Collaboration with Marketing, Sales, Product Functions

• GTM Process Framework Design & Guidance

Organize

Design winning product marketing and global marketing teams. Build functions that unify your messaging, enable your sales team, and drive successful launches.

Example Deliverables:

• Product Marketing Team Development

• Global Marketing Team Development

• Annual Marketing Plan & Launch Milestone Formation

• Client and Employee-Facing Product Roadmap Development

What size and stage of companies does Secret Advantage work with?

I have experience adapting the function of Product Marketing to diverse business needs, and work with companies of various sizes. Secret Advantage is best for:

• Startups looking to establish their foundational company messaging, product value proposition, and go-to-market strategy

• Small-Mid-Large Tech Companies seeking to build winning global marketing and product marketing functions, revamp their messaging, better enable their sales teams, or launch transformational offerings

• Venture Capital and Private Equity Firms looking to up-level portfolio company positioning and marketing strategies

Do you provide fractional CMO or interim marketing leadership services?

Yes. I have years of experience running global marketing functions at publicly-traded companies, spanning corporate communications, brand marketing and events, field marketing, and product marketing. I partner with CEOs, CROs, and CMOs to advise on marketing strategy, team design, and go-to-market efforts.

I have an existing Product Marketing team. What can you do for us?

One of my greatest passions is partnering with existing Product Marketing talent. I work with your Product Marketing team to provide mentorship and partnership - while offering practical support to reduce workloads and address the team’s biggest priorities and challenges.

What’s the best way to get started with Secret Advantage?

Reach out to katie@secretadv.com.