Black and white photograph of a mountain with clouds around its peak, surrounded by a forested landscape, representing advantage and achievement.

Secret Advantage

Secret Advantage

In a crowded, fast-changing market, advantage comes from your ability to tell your product story.

Secret Advantage is a product marketing consultancy. We provide adaptable solutions to position your company, launch transformational offerings, and drive growth at critical inflection points.

See How

Services

Position

Define your category positioning, value proposition, and key differentiators. Build a unified product story to catalyze your sales and marketing efforts.

Launch

Prepare strategies and structures to drive your next wave of growth at major milestones: Whether it’s a new product, a post-raise expansion, or a major acquisition.

Strategize

Fractional executive marketing and GTM leadership, without the overhead. End-to-end strategy spanning branding, positioning, launches, and amplification.

Commercialize

Turn compelling messaging into revenue. Enable teams to translate positioning for new customer segments and learn expanding product portfolios.

Organize

Structure product marketing and marketing teams for scale. Create repeatable messaging, enablement, and GTM processes that drive continued growth.

Deliverables

  • Corporate Messaging and Value Proposition Refresh, Supporting Pillars & Proof Point Framework

    Persona Development: Key Buyer Personas & Target Messaging

    Brand Identity Development or Refresh: Logo, Tagline

  • End-to-End Launch Support, Including Plan Development and Execution for Flagship Product or New Business Line

    Inbound Product Marketing: Competitive Intelligence, Market Sizing and Analysis

    GTM Launch Framework: Tailored Launch Plans for S, M, L Products

    Launch Readiness: Sales Messaging & GTM Approach, Marketing Team Collaboration

  • 360° Sales Enablement & Training Strategy:

    Competitive and Category Analysis, Sales Playbooks, Objection Handling, Pricing & Packaging Frameworks

  • Dedicated Executive Marketing Leadership and Strategy for Business Transformation, Company Launches, and More

    360° Marketing Plan Development and Execution — from Brand to Launch to Amplification

  • Product Marketing Team Design & Integration with Global Marketing, Sales, Product Functions

    Mentorship & Development Program for PMM Teams and Leaders

    Process & Workflow Development: Product Roadmap and Annual Marketing Plan Structuring

Get In Touch
Katie Secret and Brian Monahan sit on a white sofa in front of a pool during an interview at Possible Miami 2025; the scene is being filmed with a professional camera showing the two people on its screen.
Katie Secret and David Kostman sit at a discussion hosted by Adweek at CES 2025. There are nameplates on the table, along with a glass of dark soda, a plastic cup, and papers.

About Katie Secret

As B2B marketing rapidly transforms, the need for senior product marketing expertise has never been greater.

My unique approach combines the value of executive experience, spanning public company operations and large-scale M&A, with a deep product marketing craft.

Throughout my career, I’ve helped companies:

  • Complete $1b mergers and acquisitions from announcement to closing and integration

  • Relaunch investor narratives to revolutionize market positioning and support fundraising

  • Create flagship products from ideation and branding to launch and scale

  • Build global marketing functions with strong product marketing disciplines at the center

More About Me