Find Your Advantage
Find Your Advantage
In a crowded, fast-changing market, advantage comes from your ability to tell your product story.
Secret Advantage is a marketing consultancy centered in product marketing — giving you adaptable solutions to position for an AI-first world, launch revolutionary offerings, and build winning GTM functions.
Services
Position
Crystalize your corporate messaging, value proposition, and key differentiators. Create a unified product story to catalyze your sales and marketing efforts.
Launch
Implement a go-to-market (GTM) process that organizes your product, marketing, and sales efforts to build and launch transformational offerings.
Mentor
Develop your talent to build stronger GTM functions, elevate your product marketing and marketing efforts, and best address your business objectives.
Commercialize
Arm your commercial teams to tell a clear and consistent sales message, sell to new customer segments, or learn expanding product portfolios.
Organize
Design winning product marketing and marketing teams. Build functions that unify your messaging, enable your sales team, and drive successful launches.
Deliverables
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Corporate Messaging and Value Proposition Refresh, Supporting Pillars & Proof Point Framework
Persona Development: Key Buyer Personas & Target Messaging
Brand Identity Development or Refresh: Logo, Tagline
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End-to-End Strategy for Flagship Product or New Business Line Launch
Inbound Product Marketing: Competitive Intelligence, Market Sizing and Analysis
GTM Launch Framework: Tailored Launch Plans for S, M, L Products
Launch Readiness: Sales Messaging & GTM Approach, Marketing Team Collaboration
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360° Sales Enablement & Training Strategy:
Competitive and Category Analysis, Sales Playbooks, Objection Handling, Pricing & Packaging Frameworks
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Product Marketing Team Mentorship & Leadership Development
GTM Process Framework Design & Guidance
Support for New Flagship Product / Business Line Launch
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Product Marketing Team Design & Integration with Global Marketing, Sales, Product Functions
Annual Marketing Plan & Launch Milestone Formation
Client and Employee-Facing Product Roadmap Development
About Katie Secret
As AI transforms B2B marketing, the need for senior product marketing expertise has never been greater.
My unique approach combines the value of executive experience, spanning public company operations and large-scale M&A, with a deep product marketing craft.
Throughout my career, I’ve helped companies:
Complete $1b mergers and acquisitions from announcement to closing and integration
Relaunch corporate and investor narratives to revolutionize market positioning
Create flagship products from ideation and branding to launch and scale
Build global marketing functions with strong product marketing disciplines at the center