Secret Advantage
Secret Advantage
In a crowded, fast-changing market, advantage comes from your ability to tell your product story.
Secret Advantage is a product marketing consultancy. We provide adaptable solutions to position your company, launch transformational offerings, and drive growth at critical inflection points.
Services
Position
Define your category positioning, value proposition, and key differentiators. Build a unified product story to catalyze your sales and marketing efforts.
Launch
Prepare strategies and structures to drive your next wave of growth at major milestones: Whether it’s a new product, a post-raise expansion, or a major acquisition.
Strategize
Fractional executive marketing and GTM leadership, without the overhead. End-to-end strategy spanning branding, positioning, launches, and amplification.
Commercialize
Turn compelling messaging into revenue. Enable teams to translate positioning for new customer segments and learn expanding product portfolios.
Organize
Structure product marketing and marketing teams for scale. Create repeatable messaging, enablement, and GTM processes that drive continued growth.
Deliverables
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Corporate Messaging and Value Proposition Refresh, Supporting Pillars & Proof Point Framework
Persona Development: Key Buyer Personas & Target Messaging
Brand Identity Development or Refresh: Logo, Tagline
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End-to-End Launch Support, Including Plan Development and Execution for Flagship Product or New Business Line
Inbound Product Marketing: Competitive Intelligence, Market Sizing and Analysis
GTM Launch Framework: Tailored Launch Plans for S, M, L Products
Launch Readiness: Sales Messaging & GTM Approach, Marketing Team Collaboration
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360° Sales Enablement & Training Strategy:
Competitive and Category Analysis, Sales Playbooks, Objection Handling, Pricing & Packaging Frameworks
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Dedicated Executive Marketing Leadership and Strategy for Business Transformation, Company Launches, and More
360° Marketing Plan Development and Execution — from Brand to Launch to Amplification
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Product Marketing Team Design & Integration with Global Marketing, Sales, Product Functions
Mentorship & Development Program for PMM Teams and Leaders
Process & Workflow Development: Product Roadmap and Annual Marketing Plan Structuring
About Katie Secret
As B2B marketing rapidly transforms, the need for senior product marketing expertise has never been greater.
My unique approach combines the value of executive experience, spanning public company operations and large-scale M&A, with a deep product marketing craft.
Throughout my career, I’ve helped companies:
Complete $1b mergers and acquisitions from announcement to closing and integration
Relaunch investor narratives to revolutionize market positioning and support fundraising
Create flagship products from ideation and branding to launch and scale
Build global marketing functions with strong product marketing disciplines at the center